A Blockbuster Flight: Immfly Boards the Joker on Iberia Express
18 February 2020
Immfly and Iberia Express, within days of the biggest event in Hollywood, the Oscars, today screened Joker in a special event on board flight I2 3730 flying between Madrid and Copenhgen. The onboard event, which featured the film that secured the most Academy Award nominations this year in addition to the Oscar for Best Actor and Best Soundtrack, marked the introduction of Warner Bros content on board Iberia Express’ IFE platform, Club Express Onboard.
The wireless inflight entertainment platform provided by Immfly, enables passengers on all Iberia Express flights to enjoy a wide variety of content for free. From blockbusters, featuring stars such as Bradley Cooper and Lady Gaga in A Star is Born, to superheroes such as Aquaman, and wizards such as Harry Potter, the rich cinematic portfolio is complemented with popular tv series and a broad range of other content which includes games, press and magazines, destination guides and more.
Passengers who found themselves on the special celebratory flight today, were surprised with free popcorn, earphones and mobile device holders to enhance their IFE experience. Immfly has progressively enhanced the Iberia Express IFE service since it first launched the pioneering service in 2014, helping the airline further boost its Net Promoter Score. Practically 50% of the passengers which access Club Express Onboard, the digital services and entertainment platform Immfly provides on Iberia Express, do so to consume entertainment content. Over a third of the users, 37%, enjoy movies, 18% opt for TV shows and 13% for digital press and magazines.
Paloma Cabañas, Head of Customer Experience and Inflight Services at Iberia Express notes Thanks to this new agreement, our passengers can enjoy the best entertainment onboard. A new catalogue of movies will be refreshed regularly and can be accessed for free in three languages: Spanish, English and French. One of our ongoing main objectives is to provide a differentiated experience to our customers. Onboard entertainment is a key component of our value proposition, as demonstrated in the perception our passengers shared in recent satisfaction surveys.
Iberia Express is the low cost airline subsidiary of Iberia and a oneworld member. The airline operates both short and medium-haul routes to feed Iberia's long-haul network and to efficiently compete in the low cost airline segment. With a fleet of 23 aircraft, the company serves more than 40 national and international destinations. It is one of the few carriers in the world in its class to offer a business class service onboard all of its aircraft. In 2019, the company was recognised for the sixth time in a row, as Europe’s most punctual low cost airline, according to the Cirium reports produced for FlightStats.
Immfly is an award-winning provider of Connected Digital Services and Best in Class In-flight Entertainment. Immfly S.L. is headquartered in Barcelona, Spain, with global offices serving full service, low cost and regional airlines worldwide. Immfly’s digital services reach millions of passengers across hundreds of destinations in Europe, Africa, Asia and North and South America.