IMMFLY, a global in-flight connected digital services and entertainment (IFE) company, today announced it has secured a long term partnership with International Airlines Group.

Immfly’s specialist onboard software services will support the development and maintenance of IAG’s universal platform (.air). The platform has already deployed the most advanced connectivity service across a large part of the Group’s fleet to deliver a consistent digital customer experience, with built in flexibility to tailor the offering to each airline’s brand and customer proposition.

IMMFLY provides onboard connected digital services specialised in enhancing customer experience, optimising operations and maximising revenues. The announcement follows a long standing pioneering wireless IFE collaboration of more than 5 years between Immfly and the Group’s airline Iberia Express. IAG now intends to enhance the .air platform with new features, products, services and retail opportunities designed to progressively unlock new revenue streams and increase customer satisfaction.

The partnership with IAG and Immfly brings together a world leading airline group composed of top tier aviation brands in Ireland, UK and Spain, with the industry’s foremost partner for pioneering cabin digitalisation said Immfly’s Executive Chairman Jimmy Martinez von Korff. Together, IAG and Immfly will provide digital engagement tools and resources that will enhance the journey of millions of customers.

The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty” said Andrea Burchett, Group Head, IAG Connect at International Airlines Group. We are excited to work together to develop services that innovate and disrupt the market by leveraging our combined knowledge and expertise for the benefit of our customers and airlines.

IAG is one of the world's largest airline groups with 598 aircraft flying to 268 destinations and carrying around 118 million passengers each year. It is the parent company of Aer Lingus, British Airways, Iberia, LEVEL and Vueling and is a Spanish registered company with shares traded on the London Stock Exchange and Spanish Stock Exchanges.

Immfly is an award-winning provider of Connected Digital Services and Best in Class In-flight Entertainment. Immfly S.L. is headquartered in Barcelona, Spain, with global offices serving full service, low cost and regional airlines worldwide. Immfly’s digital services reach millions of passengers across hundreds of destinations in Europe, Africa, Asia and North and South America.